SFC - Stages 1, 2 & 3
Our original brief to Shift was to produce a Website, but after exposure to the opportunities of undertaking Shift Full Circle (SFC) and the benefits this process would deliver, we started our journey with shift at this point. Earley Ornamentals has changed beyond recognition – for the better. The team at Shift not only redesigned our logo, but also our thought process and communication style. We now have a marketing strategy, a website and a striking new brand style, which we launched at our industry’s annual trade show in September 2011, where we received much praise from both the press and our industry colleagues. We have already booked Shift for 2012 to undertake consultancy, for a second time with SFC 3
Simon Earley, Managing Director.
About Earley Ornamentals
Earley Ornamentals just keeps on growing. Based in Thirsk, North Yorkshire, Earley Ornamentals is a leading independent producer and supplier of young plants with a reputation for reliability and expertise.
As a ‘young plant’ grower, the company is one of the first in the supply chain; often having difficulty finding its voice. But by defining Earley’s brand and core messaging, Earley’s marketing is now both exciting and stimulating for the internal team, its customers and other external audiences, making sure that Earley is no longer left lingering in the shadows.
Uncovering a new brand identity
A management buyout meant the company needed to reassure its stakeholders, reposition itself and bring its brand identity bang up-to-date.
Shift took the Earley Ornamentals management team through Shift Full Circle Stage 01 and Stage 02, helping Earley Ornamentals to uncover its current personality and positioning. Using the results, Shift then crafted its new brand identity, messaging and the development of a marketing plan, which Earley launched at the UK’s premier annual trade show for ornamental horticulture, Four Oaks Trade Show.
Shift Full Circle Stage 03 – Developing and implementing an ongoing marketing strategy
As a development of this, Shift now supports Earley Ornamentals with its Shift Full Circle Stage 03: Marketing Consultancy, a service that helps to drive through the marketing communications initiatives and recommendations developed during the earlier SFC stages.
- SFC Brand Platform & brand book
- CMS website
- Sub branding
- Direct mail
- Advertising campaigns
- Livery design