SFC - Stage 1
About GDF SUEZ Energy UK
Energy Suppliers to UK businesses
GDF SUEZ Energy UK is a dedicated business-to-business provider of energy to commercial customers in the UK. It is part of GDF SUEZ Energy UK-Europe, which operates across five regions: Latin America; North America; UK-Europe; South Asia, Middle East and Africa (SAMEA); Asia Pacific.
The new brand platform would have to integrate within the established framework and work within the global brand guidelines.
Ultimately, the challenge was to develop an identity that wouldn’t lose global presence in such a highly competitive market place & would need to identify methods to promote the company’s strong service proposition message.
Re-energising a global brand for a local market
Global company GDF Suez clearly already has a strong brand but it was the marketing team at the UK division, GDF SUEZ Energy UK, that was looking to clarify its own brand platform and framework whilst still dovetailing with the Group’s.
The objective for the Shift Full Circle process was to create a brand platform for GDF SUEZ Energy UK to enable the company to develop its position as a leading UK business-to-business energy supplier.
A primary aim of this process was to deliver a clear communication style to define GDF Suez Energy UK in the UK B2B market. It had to be a proposition that customers will engage with, whilst ensuring cohesive brand messaging both internally and externally.
In this instance the Shift Full Circle Stage 01 comprised cross function-workshops that culminated in a presentation to the UK board.
- SFC Brand Platform & brand book
- Cms website
- Campaign branding
- Advertising campaign
- Infographics videos
- Direct mail