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Haddow Group

SFC - Stages 1 & 2

About Haddow Group

With over 25 years’ experience, Haddow Group creates inspiring and commercially successful lifestyle products for the UK’s top high-street retailers with core departments covering interiors, beauty, nightwear and swimwear.

Shift’s challenge

Haddow, like many organisations that have grown over the years, was a business that operated as a series of successful yet fragmented category brands.The nature of its highly competitive marketplace, with many multifaceted companies competing, meant Shift had to find a way to maintain and enhance the values of this traditional, family run business with all its heritage, expertise and knowledge, yet enable it to compete and develop at an international level.

Shift’s objective - Making the business whole

Shift was appointed to create a brand platform that positions the Haddow Group as a market leader in the design, import and distribution of its core product categories.  

Working with an especially enthusiastic management team the Shift Full Circle Stage 01 delivered a redefined company position and message, a brand structure to facilitate improved brand and product category management and new group and product category brand identities.

Shift delivered

  • SFC Brand Platform & brand book
  • Brand structure
  • Brand strategy
  • Group brand identity
  • Product category brand identities
  • Marketing communications