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NSF Controls

SFC Stages 1 & 2

About NSF Controls - Innovative Solutions for a changing world

Established for over 70 years and known for the flexibility and application development of their rotary wafer switches, NSF Controls designs and manufactures market leading specialist components.

As the UKs leading manufacturer of solenoids and switches, NSF Controls specialises in the design of innovative solutions to meet the needs of customers in a complex and changing world.

Operating from the same West Yorkshire site since 1948, the company’s expertise is wide reaching, establishing NSF as a knowledgeable provider of customised and creative electro-mechanical actuation products.

Shift’s challenge

Although known for its expertise, knowledge and longevity in its core sectors, NSF Controls wider market penetration required development. There had been little marketing activity and the brand was dated.

The real challenge lay in communicating NSF’s expertise and specialism, which is unique in the UK. This meant exploiting its illustrious reputation and highly regarded products.

As a specialist, one of the key messages identified was NSF Controls reputation for reliability and superior quality has made it the world-class manufacturer it is today. This story had to be told.

Shift’s objective

UK and Worldwide opportunities

Initially, the immediate requirement was to support the launch of the new Winch Assist product by identifying the most appropriate marketing and communication formats and assisting with its delivery.

From this, and using the Shift Full Circle Stage 01 and 02 process, the focus evolved to identify NSF Controls core brand platform for the development of the brand, its identity and a new website.

The platform needed to facilitate a series of product introduction opportunities both in the UK and worldwide.

The results were threefold: a powerful USP that the team believes in - Innovative solutions for a changing world - a refocused and energised management team with the clarity and assertion of the company's leader positioning – all foundations for a positive future.

Shift delivered

  • SFC Brand Platform & brand book
  • Cms Website
  • Brand identity
  • Brochures
  • Marketing campaigns
  • Marketing planning
  • Infographics videos
  • Market research
  • Telemarketing