Serving the farming community since the mid-1800s, the Russell Group has developed a strong reputation for providing market leading brands, quality products and excellent customer service. Always at the forefront of the market sectors and communities in which it operates, the Russell Group continues to be one of the UK’s dominant privately owned companies.
SFC - Stage 1
The Russell Group is currently managed by an eighth generation Russell and stands as one of Yorkshire agricultural pillars.
Upon being chosen to work with the Group, Shift was tasked with delivering a brand platform and a new website. However, during the SFC1 process we identified the many different activities undertaken at the company and recommended the creation of the Russell Group and sub-divisions. This branding change now guarantees that all the company’s services and cross-sell opportunities are no longer lost.
The new branding also reflects the group position as a leading, technology-driven agriculture company. Shift development of a unique dynamic feed, for the used machinery section of the website, provides live information, thereby demonstrating the group’s market leading status and ensuring maximum sales opportunity.
- Brand Identity
- CMS Website
- Bespoke Web Feed Application
- CMS Training
- Livery Design