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SFC - Stage 1

About Xvision

Xvision is a brand of automotive safety products provided by SCC Marketing Ltd to Franchised Dealers and Manufacturer Approved Accident Repair Centres.

Shift’s challenge

Shift’s challenge was to take one of the UK’s ‘best kept secrets’ and develop a brand format that would deliver the brand, and its expanding product range, to the B2B and B2C sectors. 

Shift’s objective:
Create brands for the future

The SFC process had to explore & identify new routes to market; how best to present & introduce new products; improve the communications & engagement with the brand’s core customer base; introduce a sales & marketing communications strategy & all to be delivered under a new revitalised Xvision brand.

With the aid of the management team’s passion, energy and desire to succeed the results provided a brand structure that allows sub-brands to be easily introduced to meet market and channel demands and the bold new brand identity not only clearly communicates the proposition – ‘advanced safety systems’ – it does it in an engaging manner, with a touch of humour.

Shift delivered:

  • SFC Brand Platform & brand book
  • Brand identity & sub brands
  • Cms website
  • Ford Europe Multi-language (13 countries) fitting guide database
  • Advertising campaigns for digital and traditional media
  • Sales & exhibition collateral
  • Packaging