When launching Darly the train, we decided to utilise all 10 branches of Darlington Building Society as we wanted to give Darly as much presence as possible right across the whole organisation.
With the target audience in mind, our campaign was both informative and colourful in order to appeal to both children and their family. We designed bold and impactful window graphics for the front of branch stores, which were also accompanied by Darly themed decorations such as balloons and posters.
Our aim was to generate as much buzz as possible and give Darly a deserved platform to shine from.
The money box model itself was also showcased in branches along with
Darly the train conductor caps and childrens colouring books that we designed especially for the occasion.
Darly accounts opened to date