Chorley Rebrand
CBS Rebrand


Chorley Building Society


What we did

• Brand Platform
• Brand Identity
• Internal Comms
• Website
• Brand Guidelines

• Copywriting
• Print
• Signage


Chorley Building Society has been aiding their customers in buying homes and saving money since the 19th century. They strive to provide excellent customer service to all their members and play an active role in fundraising events that support their home county, Lancashire.

Before establishing the most effective creative route for Chorley, we first implemented brand platform workshops with the building society’s team and key stakeholders to grasp the key values which needed to be translated throughout the brand.

We took the ‘C’ of Chorley’s name and turned it into a staple feature of the brand's identity and ethos. Through graphics and imagery, we highlighted the embracing shape that hides within the letter to create the concept of CBS welcoming new and old customers and practising their longstanding value and commitment to delivering excellent financial products.


CBS Before/After first CBS Before/After second

Challenging Timescales

"Following their creation of our new brand identity, we used Shift Brand to produce the annual report and accounts and documents required for our Annual General Meeting. This was quite challenging given the tight timescales operated. Their ability to turn round proofs and meet all deadlines was excellent. I will strongly recommend using them in the future."
Lesley K Cairns (Mrs) FCIB - Deputy Chief Executive Secretary & Treasurer
Chorley Building Society
CBS Folder
CBS Stationary
CBS Launch
Logo Stage 1
CBS Brand book
CBS Annual Report Spread 1
CBS Annual Report Spread2

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