What we did
• Fineart Artworks
• Social Media
• Direct Mail
• Press Pack
The very first launch of Beyond Escapes took place in the gorgeous location of Devon with a very family-focused approach.
The first two letters of the Beyond Escapes name have become a driving force for the whole vision of the project. “To BE” has become a statement to promote the ability for guests to feel their most relaxed and authentic selves.
With no photographs of a finished site available to us, we adopted a sophisticated approach to marketing while construction took place. By designing exclusive pieces of fine art that reflect the atmosphere, locality and uniqueness of each site we were able to create true brand immersion from the very beginning. Our original artwork has now become a firm brand asset for Beyond Escapes, not only by decorating their sites but exclusively being available for purchase by guests.
From the concept of “BE” also grew BE Tempted, BE Perky and BE Local. An assortment of brand extensions all with the purpose of igniting market presence and strengthening brand immersion.